Event Luncheon Speaker Series

June 12, 2018 - 11:30am to 1:00pm

Location

Mercury Hall
615 Cardinal Lane
78704 Austin , TX

 

Form, Function, and Fallacies: The Structure of Coffee Lids

1 LU

The common plastic coffee lid seems like a simple solution to a simple problem—it keeps a hot liquid in a cup, prevents spilling when drinkers move from place to place, and also allows them to sip a little bit along the way. So if this is so simple, why are there hundreds of patents for these lids, from covers with peel-back openings to complex contraptions with rotating disks and levers?

Louise Harpman and Scott Specht, whose new book Coffee Lids: Peel, Pinch, Pucker, Puncture covers this obsessive problem-solving phenomenon, will discuss the dizzying array of design solutions that have appeared over the past thirty years and the often over-the-top detours that designers can make when presented with a compelling challenge.

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